Turnkey & Custom Sweepstakes Software - Everything You Need to Know

Discover the detailed difference between turnkey and custom sweepstakes software solutions. Know how you can make a fast entry in the iGaming market with GammaSweep’s ready-to-launch turnkey solution.

In the changing world of iGaming, sweepstakes software solutions are emerging as the latest trend to revolutionize the entire industry with innovation and new social games. An ideal online sweepstakes gaming software allows operators to position their brand and tap a massive population of casino players worldwide.

However, a question arises here — which is the best sweepstakes software for business? Well, there are two popular types of software solutions you can choose from: one is turnkey sweepstakes software, and the other is custom sweepstakes software.

In this blog, we will discuss what custom or turnkey sweepstake software solutions are, what their differences are, and how you can choose the best among them to launch your sweepstakes business model quickly. Let’s begin!

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What is Turnkey Sweepstakes Software?

Turnkey sweepstakes software is a ready-made, deployable solution designed to get an operator to market fast. It includes core game catalogs, back-office, and compliance features, with options for customization and 3rd party integration as per your business needs, policies, and expectations.

Key Turnkey Sweepstakes Software Features

  • Rapid deployment, as waiting for the core sweepstakes software development is absent.
  • Tweak colors, icons, and layouts on demand.
  • Access to thousands of casino-style games, including slots, table games, and live dealer options.
  • Multiple integrated payment gateways supporting traditional and cryptocurrency options.
  • Comprehensive tools for player management, finance tracking, and game management.
  • Pre-configured reward mechanisms, including daily login rewards, bonus systems, VIP programs, and referral systems, are available.

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Pros & Cons of Turnkey Sweepstakes Gaming Platform

Pros

Cons

Fast launch
Platform ownership remains with the online sweepstakes software distributors
Lower initial cost than custom online sweepstakes software
Possible GGR share
On-demand customization scopes
Less operator control as providers handle platform updates
Built-in compliance and tested workflows
Standardized workflows may limit unique branding
Predictable pricing and managed hosting options
Easily add modules and 3rd-party integrations
Scalability to accommodate business growth

What is Custom Sweepstakes Software?

Custom sweepstakes casino software is building a platform from the ground up, specifically tailored to your business requirements, target audience, and unique vision. This approach offers complete control over every aspect of the platform, from user experience to technical architecture.

Key Custom Sweepstakes Software Features

  • Unique codebase and bespoke architecture optimized for your game concepts.
  • You get full ownership of the sweepstakes platform software. Intellectual property rights reside with your business.
  • Complete control over user journey, interface design, and engagement mechanics.
  • Option for proprietary game development.
  • Infrastructure designed to support future expansion and growth plans.

Pros & Cons of Custom Sweepstakes Gaming Platform

Pros

Cons

100% ownership and IP control
Higher upfront investment
Unique branding and competitive differentiation
Longer development timeline
Unlimited customization possibilities
Greater technical expertise is required if developed in-house
Long-term return on investment without revenue sharing
Full responsibility for maintenance and updates
Can implement novel sweepstakes software features not found elsewhere

Turnkey Vs Custom Sweepstake Software

Let’s explore the difference between custom and turnkey sweepstakes casinos. Below is the table showcasing the clear differences between the solutions that you must notice to make an informed decision that aligns with your business objectives, resources, and timeline.

Parameter

Turnkey Sweepstakes Platform Software

Custom Sweepstakes Platform Software

Definition
Ready-to-launch and customizable platforms that can be launched as per the guidelines and expectations of the operators.
Custom sweepstakes casino software is built from the ground up, from ideation, design, and development, to marketing and post-launch support.
Inclusions
A wide range of sweepstakes features, an extensive game portfolio, flexible branding, scalable interface, and a robust back office.
Custom platform includes innovative features, integration of preferred games, interface, and designs.
Deployment Speed
With GammaSweep, you can deploy your turnkey sweepstakes gaming platform in 5 weeks.
May require up to 12 months or more.
Initial Cost
GammaSweep lets you launch a sweepstakes casino for $50k–$60k.
The required budget may go up to $200k and beyond.
Scope of Customization
  • Front-end theming
  • Game selection
  • Back-end tools
  • 3rd party integrations
  • Full UI/UX
  • Game design
  • Custom Development from the ground up
  • Custom integrations
Ownership And control
Turnkey sweepstakes casino software distributors rent ready‑made sweepstakes casino platforms to operators for a percentage of GGR.
Custom sweepstake software provider gives operators 100% ownership of the solution.
Scalability
Turnkey sweepstake software offers great scalability to business owners as they can easily remove, add, or edit the features or elements of their choice to gain a competitive edge in the market.
Custom sweepstake casino software offers a high level of flexibility as they are created according to the growth plan.
Ease of operation
It is easier to operate a turnkey solution as they are ready-to-launch solutions that can be understood in the shortest time possible.
It is slightly hard to operate a custom solution as they may include innovative and new features that are unique for the customers.

Take a Quick Tour of GammaSweep’s Next-Gen Sweepstakes Platform Features!

Choosing the Right Path: Build vs. Buy Sweepstakes Platform

Choose a turnkey sweepstakes solution if:
  • Speed to market is your primary competitive advantage
  • You have limited technical resources
  • Your budget is limited
  • You want market testing before making larger investments
  • Your focus is marketing and operations rather than technology development
On the other hand, choose a custom sweepstakes solution if:
  • Offering a unique sweepstakes gaming platform and features is your primary goal.
  • A specific audience with specialized needs is your target
  • Long-term platform control is a strategic priority
  • Existing technical team capable of maintaining the platform
key-takeways-best-sweepstakes-solutions-providers

Key Takeaways

  1. Custom sweepstakes software solutions are built from the ground up.
  2. Turnkey Sweepstakes solutions are ready-to-launch and customizable platforms.
  3. Custom sweepstakes are more expensive than turnkey sweepstakes solutions.
  4. With turnkey solutions, you can make a quick entry into the market, and they are comparatively easier to handle or manage.

How GammaSweep Can Help You Enter the Sweepstakes Industry in 5 Weeks!

Whether you are new to sweepstakes casinos or you are a casino operator looking to expand your business, GammaSweep has got you covered! We have the perfect turnkey sweepstake platform solution that is 100% customizable, offers complete compliance with US laws, and can be launched as per your business requirements and target audience.

Here is what you can get from our B2B turnkey sweepstakes solutions:
  • Rapid Deployment in 5 weeks
  • Complete legal compliance with US laws
  • Legal consultation service
  • Customizable interface
  • On-demand 3rd-party integration
  • Marketing support
  • Post-launch assistance & a lot more!

It is wiser to know what your target audience wants, current market threats, opportunities, and the latest trends to stay ahead of this competitive iGaming world. You can talk to GammaSweep’s team to get a free consultation on your sweepstakes business. So what are you waiting for? Book a meeting to discuss your project in detail.
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Frequently Asked Questions on Online Sweepstakes Software

Does GammaSweep turnkey sweepstakes software cover all the latest features?
Yes, our online sweepstakes software comes with all the latest and advanced features to provide you with a contemporary sweepstakes solution to stand out in the market.
Can I get a free demo of the turnkey sweepstake software?
Yes, we provide a free demo of online turnkey sweepstakes casinos to provide better clarity. Contact us for more information.
Custom vs turnkey sweepstakes software: which is a better option?
The decision is in your hands, but we recommend going for a turnkey sweepstakes solution as they can help you launch your business in the quickest time possible and in the most personalized way, that too at a low upfront cost.
What are the advantages of a turnkey sweepstake platform?
The advantages of acquiring a turnkey sweepstakes platform are
  • On-demand customization
  • Cost-effective platform
  • Quick market turnaround
  • Post-launch support
Why do you need a turnkey sweepstake casino Software?
There are a lot of reasons why you should deploy a turnkey solution, including greater flexibility, accessibility, affordability, customization, and so on.
Does GammaSweep turnkey sweepstakes software support crypto wallets?
Yes, GammaSweep’s turnkey solution supports crypto wallets so that your customers can make safer transactions using cryptocurrencies.
Do you provide support for age verification and KYC?
Yes, GammaSweep offers integrated KYC and age-verification modules to ensure your sweepstakes gaming platform is always compliant with local law.
How long does deployment take for a custom vs a turnkey sweepstakes platform software?
GammaSweep’s turnkey sweepstakes platform software can be launched in just 5 weeks, while custom sweepstakes software may take up to 12 months, depending on the project.
What post-launch support is provided?
GammaSweep offers 24/7 technical support, regular updates, bug fixes, troubleshooting, and more.
What monetization models are supported on the sweepstakes gaming platform?
Core revenue of a sweepstakes casino platform comes from Gold Coin pack sales, in-app purchases, subscriptions/VIP tiers, ad-based streams, and branded partnerships etc.