How Online Casino Can Use Sweepstakes Casino For Marketing?
Table of Contents
- Introduction
- Online Casino Vs Sweepstakes Casino
- Why Use Sweepstakes Casino For Marketing?
- Challenges Of Sweepstakes Marketing
- A Step-By-Step Guide To Design A Sweepstakes Casino
- Formulating Marketing Strategies To Drive Players From Sweepstakes To Real Casino
- How To Measure The Success Of Your Marketing Campaigns
- Developing A Stunning Sweepstakes Platform With Gammasweep
- FAQ
This is why online casino marketers are always going out of their way to come up with ideas that are more creative and unique than ever. Using sweepstakes casinos, an equally fun yet no-money alternative to traditional casinos, is one such unique approach that can change your sweepstakes marketing promotions game when used strategically.
Sweepstakes casinos can be a powerful tool to familiarize your target audience with the casino setup and the offerings that you have in store for them. Once they get a taste of social casino games that focus on fun and engagement, it will become easier and more convenient to convert them strategically into paying customers. In this article, we’ll discuss highly effective sweepstakes marketing promotions strategies for your online casino that you can develop with the help of sweepstakes casinos. Keep reading!
Online Casino Vs. Sweepstakes Casino
Online Casino: A Quick Overview
An online casino is a platform/website/app that includes and facilitates casino-style gambling games that we originally found in land-based casinos. Here, players can find online versions of similar games that they can play anytime and anywhere through a desktop or smartphone. In order to play gambling games, players need to deposit and wager real money through online methods.
Online casinos offer a thrilling and exciting recreational time for players who enjoy gambling. Online casino games can be of many types, such as card games, table games, slots, lottery-style games, dice games, etc. Some of these game outcomes are based purely on luck, while some depend on both luck and the skill/decision-making of players.
Online casinos also involve complex and difficult legal compliance, which vary significantly based on the jurisdiction in which it operates. Some countries have a more lenient and welcoming approach towards gambling, while in some other countries, gambling activities, including online casinos, are completely banned. Hence, it’s important to be aware of the legal requirements of a country/jurisdiction before proceeding to open an online casino meant for that market.
Sweepstakes Casino: A Quick Overview
A sweepstakes casino is a platform/website/app that offers casino-like games for players with a no-purchase-necessary clause attached to it. In other words, unlike online casinos, where spending real money is non-negotiable, here, in the case of sweepstakes casinos, players can play similar games while spending money is completely optional and depends on the player’s choice or preferences. But the best part is, even though spending money is not necessary, in sweepstakes casinos, players can still win rewards that have real value!
Sweepstakes casinos run on two types of virtual currencies, i.e., the Gold Coins and Sweep Coins. Gold Coins are the primary currencies of sweepstakes casinos. These are given away to players when they sign up. Later, players can win Gold Coins as they progress through the levels, win games, or complete challenges on the platform. Players also have the option to purchase Gold Coins in exchange for real money. On the other hand, Sweep Coins can never be purchased directly. These are given to players as rewards and bonuses. Players need to collect and save up these Sweep Coins, which are later redeemable for attractive prizes having real value.
Sweep coins offer players the thrill of gambling indirectly. Since it doesn’t involve direct money betting, it is not considered gambling per se. Hence, sweepstakes casinos often face a more lenient and easier legal compliance. It is also allowed to operate legally in a lot of areas where traditional gambling is banned.
Do You Want To Launch Your Sweepstakes Solution For The U.S. Market?
Why Use Sweepstakes Casino For Marketing?
Make Players Familiar:
By using a sweepstakes casino model, you can reach out to your ideal Target Players more easily. Since sweepstakes casinos follow a no-purchase-necessary model, it will be easier to onboard new players to your platform. Players will be more likely to explore your offerings for free in the beginning. By offering amazing services and stunning gaming experience, you’ll be able to drive them towards an actual conversion (i.e. onboarding them on the online casino platform).
Appeal To A Broader Audience:
Online casino games generally appeal to a niche audience. New players who haven’t explored offline or online casinos before are unlikely to register on their own for an online casino. However, it’s a different story with sweepstakes casinos. Getting a chance to win real prizes even without having to spend any money, and also getting to enjoy exciting and advanced games are enough reasons for players outside of the regular demographics to feel more interested in sweepstakes casinos. Once you onboard them for sweepstakes casinos, the chances of onboarding them for real online casinos will increase significantly.
Operate Legally In More Countries:
Online casinos are considered gambling in most jurisdictions all over the world and hence it’s banned in several countries. However, sweepstakes casinos are not considered gambling per se in most countries and hence are legally allowed under more jurisdictions. However, with the changing legal scenarios all over the world, more and more countries are becoming more lenient towards online casinos nowadays.
In this situation, a business can run sweepstakes casinos in those countries where online casinos are currently banned, but sweepstakes casinos are legal. This will give them a chance to create a market for the future and generate a demand. As soon as the legalities change, the business can start offering its online casino services to the market where the demand is already high.
Develop Brand Awareness:
A sweepstakes casino software also helps businesses to develop brand awareness and increase brand value. By offering impeccable services through sweepstakes casinos, brands can create a positive impression and a loyal customer base. And when the customer is ready for conversion, he will automatically choose the brand he’s already familiar and satisfied with!
Challenges With Sweepstakes Marketing
Sweepstakes Casinos Legal Compliance & Liabilities
One of the biggest challenges that any online casino business or even sweepstakes casino businesses face is compliance with the ever-changing regulations depending on the jurisdiction. This is why, before formulating a marketing strategy for a particular market, a business should inquire thoroughly about sweepstakes compliance, liabilities, licenses, registrations, and/or bonds required. Only after ensuring 100% legal compliance, should a business go on with its sweepstakes marketing strategies.
Budget & ROI
While using a sweepstakes casino software can be a highly effective marketing strategy, it can be costly. Developing a full-fledged sweepstakes platform, integrating games, and keeping it operable might be an extravagant affair, and in order to maintain a good ROI percentage, businesses need meticulous planning and continuous updates on their business strategies.
Online Fraudulent Activities & Threats
Another attractive feature of sweepstakes casinos is that they offer games similar to that of traditional casinos. Players can enjoy the thrill of gambling with games like slots, poker, roulette, blackjack, etc. without spending any money.
Designing A Sweepstakes For Marketing Your Online Casino- A Step By Step Guide
Ensure Complete Legal Compliance:
Find out about the legal requirements of the country/jurisdiction of your operation and ensure that you complete all the paperwork required before jumping into designing the sweepstakes. Create a robust and detailed business plan and define all terms and conditions clearly. Acquire all necessary permissions and licenses, if any.
Define Your Target Audience:
Start the process by defining your Target Audience, not only for the sweepstakes platform, but keeping in mind your ultimate goal, i.e. potential players for your online casino. Define them based on parameters like demographics, gaming interests, spending habits, etc. Also perform competitive analysis to understand the trends and preferences of your target audience. Incorporate your findings into the sweepstakes design, game selection, promotional activities, and more.
Develop A Sweepstakes Platform:
Now, develop an attractive and engaging sweepstakes platform with the help of a top-notch sweepstakes software developer like GammaSweep. Ensure that the platform is mobile-friendly and offers cross-platform compatibility. Pay special attention towards the UI/UX design and develop a platform that’s easy to use for both novice and experienced players.
Integrate Relevant Games:
Ensure to introduce enough variety in your game offerings so that players with different preferences can enjoy your platform with equal enthusiasm. Introduce a number of slot games, table games, dice games, lottery-style games, bingo, etc. Don’t forget to use RNG on your games to ensure fairness.
Integrate Payment Gateways:
In order to facilitate in-app purchases and Gold Coin subscriptions, integrate payment gateways into your online sweepstakes platform. Based on the area of your operation, choose multiple payment methods and gateways to ensure maximum convenience for players. Also, don’t forget to integrate at least one or more cryptocurrency payment options.
Optimize Rewards & Prize Offerings:
Finally, optimize your rewards system and prize offerings in a way that drives your players towards your online casino. For example, you can offer cash rewards redeemable on your online platform, discount coupons for your online platform, etc. However, not all rewards should be tied to your online casino, or the players might lose interest. Rather, offer a mix of rewards including all sorts of offerings with real value.
Formulating Marketing Strategies With The Help Of Sweepstakes Casino
Leveraging Social Media:
Enable social media sharing of game status and progress on sweepstakes platforms for players. In fact, encourage them to share these updates more frequently incentivizing the activity. You can offer discount codes, cashback, coupons etc. that are redeemable on the online casino platform as a reward for social media sharing. This way, not only your sweepstakes platform will gain more visibility, but it will also encourage users to try the real online casino.
Personalized Marketing:
Personalize the marketing strategy for individual players based on their activity. For example, when a player wins a big jackpot on sweepstakes, show them similar games on the online casino and encourage them to try that one too. First, analyze the player behavior from the sweepstakes platform. Then, using the data, personalize their player experience and send more targeted offers and deals related to the online casino that the players are more likely to engage with.
Influencer & Affiliate Marketing:
Also, leverage the tried-and-tested marketing methods involving influencers and affiliates. Collaborate with influencers as well as affiliates and promote both of the platforms together. Offer custom bonus codes to influencers that will encourage players to try out the online casino. You can also host sweepstakes tournaments hosted by influencers and offer special rewards and cashback offers redeemable on the online casino.
Cross-Platform Loyalty Programs:
Encourage cross-platform experience through loyalty programs. Let players create a single account for both platforms and use them seamlessly. Allow players to convert their online casino deposits to buy Gold Coins on the sweepstakes platform, as well as let them convert sweepstakes earnings into online casino currency. This way, you can ensure that whenever a sweepstakes player is ready for conversion, your online casino remains his first priority for the added benefits.
Key Takeaways
- Using sweepstakes casinos for marketing your online casino platform is a unique and effective way to promote your online casino business.
- Using sweepstakes casinos for marketing purposes offers a number of benefits such as it helps you to reach out to a broader audience, explore untapped markets, make players familiar with your offerings, increase brand awareness, and more.
- In order to use a sweepstakes platform for marketing your online casino, you should start with the goal in mind and design all aspects of your sweepstakes casino, including the rewards and prizes to match your marketing goal.
- Some of the most effective ways of integrating sweepstakes into your marketing strategy are by leveraging social media sharing, using influencer and affiliate marketing, personalize offerings based on player behavior data gained from sweepstakes analytics, and introducing cross-platform player experiences.
Developing A Sweepstakes With GammaSweep
