Importance Of Personalization In Social & Sweepstakes Casinos
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In this case, social and sweepstakes casino games software provide an opportunity to enjoy gambling and get a taste of a real casino to a huge extent. For this very reason, a strikingly high number of businesses are nowadays leaning towards launching their sweepstakes casino software.
However, owing to the skyrocketing competition, breaking into the sweepstakes industry, making a significant impact among players, and actually being successful has become a difficult job. In this situation, sweepstakes and social casinos are playing every card to grab the players’ attention. Personalizing the user experience is one of the best ways to improve player satisfaction rates and improve your business. How? We’ll discuss this in detail in this blog. Keep reading.
What Is Personalization?
Types of personalization
Basic Personalization
Basic personalization uses general data that is commonly available in the player account. For example:
Addressing the players by their first names
Offering a bonus right after successful registration
Providing game suggestions based on what is popular in their country or region, etc.
Advanced Personalization
This is a deeper level of personalization, performed with the help of the in-build or integrated analytics tools associated with your sweepstakes casino games software. In this type of personalization, a player’s behavioral data is used. Examples of advanced personalization are:
Game recommendations based on which types of games a particular player plays the most
Offering tailored promotional offers based on their spending patterns, etc.
Hyper Personalization
This is the deepest level of personalization, done with the help of Machine Learning algorithms, AI, real-time data tracking, predictive analytics, etc. Examples of hyper personalization are:
Real-time bonuses, such as, when players make a purchase, give them an add-on offer of 50% discount on the next purchase made within the next 5 mins
Dynamic game lobby appearance, i.e. the lobby changes every time the player logs in
Importance Of Personalization In Social & Sweepstakes Casinos
Personalization helps a sweepstakes casino in many ways and provides ample benefits. Below are some of the most compelling reasons why social and sweepstakes casino software operators should consider personalization.
Increased User Engagement:
User engagement denotes the level of interactions and activities performed by a player within the gaming platform. Personalization techniques can be applied to tailor the gaming interface, real-time recommendations, etc. This makes players more interested in the gaming experience and they tend to spend more time there.
Increased user engagement leads to longer session times, more ad shows, and better revenue generation.
Improved User Retention Rates:
User retention rates refer to the number of users who come back, or play for a longer period of time. Better player experience leads to increased player retention rates. You can use analytics to identify which customers are getting disengaged, and re-engage them with attractive and personalized deals, offers, and suggestions.
When you retain more customers, you cut down on player acquisition costs, increase loyalty, and your business leverages more Life Time Value per player.
Enhanced Player Satisfaction:
Player satisfaction refers to the overall player experience, i.e. how happy and fulfilled a player feels while playing at a sweepstakes or social casino. Through personalization, you can tailor game difficulty levels for players, provide better recommendations, and even customize the UI. All these elements together make players happier.
Improved Player Loyalty:
When players are happier and more satisfied, naturally, they tend to stick around for a longer period of time. Besides, this enhances their trust in your brand too. As a result, they become more loyal. So, it is safe to say that personalization in social casinos improves player loyalty too.
Boosted Revenue Generation:
Personalization also boosts revenue generation through user activities including in-app purchases, gold coin subscriptions, and ad revenues. Personalized offers and promotions resonate more with players and they tend to convert more, as compared to generic offers.
Data-Driven Insights Gathering:
Leveraging personalization and collecting relevant data, a sweepstakes business can also gather important insights that can help it to formulate better, more effective business strategies. Applying personalization strategies and then collecting and analyzing the data, you can understand user preferences, patterns, and behaviors. Later, this data can be used to further tailor your business or marketing strategy.
Competitive Advantage:
Finally, personalization strategies enhance your sweepstakes casino software’s ability to stand out in a highly competitive market. While most social casinos offer generic experience, you, providing tailored services, quickly become the fan favorite. Through personalized user experience, you can build brand loyalty, and ultimately, do better business.
Personalization Strategies For Social & Sweepstakes Casinos- Explained
Personalized Game Recommendations
This is one of the most common and effective personalization techniques, involving custom game recommendations based on their interest and playing history. A simple analytics tool can track and provide accurate predictions regarding which games are most likely to be preferred by an individual.
Custom Game Difficulty Levels
This involves adjusting the game difficulty levels according to the skill levels of players. AI-powered analytics tools can analyze a player’s gaming patterns such as win/loss percentage, speed of decision making, etc. and interpret how skilled he is, and then provide a difficulty level that’s more suitable for him. Otherwise, levels that are too easy will make a player bored, or levels that are too difficult might make him frustrated.
Personalized Bonus Offers
Next up, you must consider personalizing the bonus deals and offers for players. For example, when a player is running low on Gold Coins, offer them a lucrative deal on subscription packages, so that players are more likely to make the purchase. This helps increase the perceived value of the reward, provides more relevancy to the player, and makes them more satisfied with the purchase.
Bespoke Communication
Make communications more effective by personalizing them as well. This includes pop-ups, push notifications, email communications, etc. Use the player’s name, include games that he plays, mention a recent purchase, etc., and then position a counter-offer. Tailoring communications makes it look more direct and intimate, which increases their chances of success.
Behavior-Based Notification
This involves sending specific alerts or notifications triggered by certain actions made by the player. For example, if the player loses 5 games in a row, you can send him an alert, asking him to take a break and try another game. Or, if a player doesn’t log in for 3 days, send them a reminder to come back and play. You can also offer a comeback bonus that will make them more interested.
Tailored Marketing Efforts
Segmenting players based on various demographics including playing patterns, location, spending history, etc. and running targeted marketing campaigns increase the success of your marketing efforts. For example, introduce a new game with 4th of July theme, and develop a marketing campaign to promote it, targeting players from the USA, who are most likely to play the game as it resonates with them.
Personalized Customer Support
Finally, personalize the customer support experience for players too. When players reach out to the support team, automatically share player information with them such as player’s name, games played, purchase history, etc. so that the support team can have a better understanding of the player’s problem, and provide more effective support.
Using these strategies will help sweepstakes casino games software personalize the user experience successfully.
Do You Want To Launch Your Sweepstakes Solution For The U.S. Market?
Key Takeaways
- Personalization is an important aspect of sweepstakes and social casino businesses. Through personalization in social casinos, businesses can provide tailored services and user experience to players.
- Personalization helps businesses in many ways, including increased user engagement, enhanced player satisfaction, increased player retention rate, better revenue generation, etc.
- Some of the ways to tailor experience for sweepstakes players are by providing custom game suggestions, tailored bonuses and promotional offers, personalizing the customer support, tailoring the marketing strategy, etc.
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