Online sweepstakes casinos are becoming popular day by day with the advent of social media, technology, and widespread legality and accessibility. However, do you know what makes them unique from conventional online casinos? Their features
Various features of the online sweepstakes casino software make them distinguished and
innovative in the current competitive iGaming world. They work on the concept of a sweepstakes model, which is a “freemium model,” allowing players to participate and enter a variety of casino games without spending a single penny. The model works on virtual coins; Gold Coins and Sweep Coins that don’t involve real-money bets.
For operators, it is an opportunity to invest in legal alternatives to online casinos. Sweepstakes casinos are legal and accessible in all the states of the U.S. except Washington. The market of global sweepstakes software is skyrocketing over time and is projected to reach $4.5 billion by 2028. This implies that it is growing at a CAGR of 16.5% annually during the forecast period of 2023-2028.
The main reason for their popularity is that they are regulated in areas where online or traditional gambling is prohibited and don’t include real money wagering, reducing the room for financial risks or losses. If you are fascinated by the concept of online sweepstakes casinos, here is the guide!
In this blog, we will discuss what sweepstakes casinos are, how they work and what are the key features of turnkey sweepstakes software that make them innovative and unique.
Sweepstakes casinos are online casino platforms that allow players to participate in and play a wide number of casino-style games like blackjack, slots, baccarat, poker, and other live and table casino games without spending real cash. They work on a sweepstakes model, which focuses on a “No purchase policy,” allowing players to play with virtual coins instead of real money. The sweepstakes model is legal in all jurisdictions, even in the areas where traditional online gambling is prohibited.
Sweepstakes is a type of social casino that focuses more on social engagement, entertainment, and fun instead of real money wagering. Sweepstakes casino platforms provide players with free Gold coins that have no monetary value and are used for social entertainment within the game. On the completion of in-game levels or challenges, they earn sweep coins that are redeemable for cash, gifts, and vouchers.
The growing popularity of mobile gaming and social media makes sweepstakes casinos a risk-free and accessible platform for all those who want to play a wide range of casino games without any financial loss. And this also presents an opportunity for operators to innovate and capture a new market segment related to sweepstakes.
Sweepstakes and social casinos are simple and straightforward. To understand the basic mechanism of sweepstakes casinos, let’s first understand their legal boundaries, virtual coin systems, games, and so on.
Custom or turnkey sweepstakes gaming software operates using two types of virtual currencies; Gold Coins and Sweep coins respectively. They add extra thrill and excitement to the gameplay, offering players a risk-free and engaging gameplay experience.
They don’t have monetary value and are used for social and entertainment purposes only. All sweepstakes casinos offer players free gold coins at the time of registration, using which they can participate in various contests, and challenges and play a variety of casino-style games like slots, poker, and so on. Players can purchase gold coin packages to unlock various in-game levels, and challenges and even enhance their gameplay or performance.
They are non-purchasable in-game coins that players earn after completing in-game challenges, levels, or contests. Sweep coins offer monetary value to players and are redeemable for cash, vouchers, or gifts.
Players don’t need to make any real money investments to enter the sweepstakes. Sweepstakes work on a dual-virtual currency system; gold coins and sweep coins which players can use without any real money investment and thus offer a risk-free gaming experience.
Sweepstakes follow an RNG system that generates in-game outcomes randomly, offering a high level of transparency and a bias-free game environment to players. Sweepstakes abide by the rules and policies of responsible gaming.
The sweepstakes business model is quite successful and innovative as compared to traditional or online gambling ventures due to its distinguishing features which makes it quite attractive and popular among both casino operators and players worldwide.
If you are a casino operator and want to expand your business by launching a brand-new sweepstakes casino software, you must know what features it must consist of to help you stand out from the competition. With so many sweepstakes casino providers available out there, it becomes daunting to select the ideal one to make a presence in the competitive iGaming market.
Here we have classified the important features of online sweepstakes casino software into two categories; must-have significant features and other key features that every operator must look for.
As the name suggests, this feature provides operators with all the casino management tools spanning from game provider management to casino games and categories management. They allow them to streamline all the casino operations and thus bring flexibility within varied functions.
Another core feature of a sweepstakes casino platform is player management. The software must provide operators with all the tools that allow them to manage their players, and details, and download their data to notify them of crucial information about their coins, victories, and performance.
Turnkey social casino software offers operators an opportunity to manage their pages, banners, and regulatory consents in the most flexible manner using content management tools.
It allows operators to form and manage long-lasting relationships with customers and thus boost customer loyalty. CRM tools allow operators to keep up with the current and trending demands of all the customers to attract and retain them on the platform.
Turnkey sweepstakes software offers operators a KYC module that allows them to track player verification and thus maintain security compliance with responsible gaming. Moreover, this feature allows operators to keep an eye on player’s performance as they move ahead of the in-game levels to avoid any security threat or cheating.
Operators can also manage the various bonuses according to their latest business policies. This means that by using bonus management tools, they can make bonuses active or inactive based on varied player activities or changing market trends.
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For Operators
Operators can make use of their dedicated dashboard to keep track of every activity or data related to login, registration, transaction, customers, games, and so on. This feature ensures they manage their business operations seamlessly and efficiently.
Operators can manage, add, or edit various coin packages by making them active or inactive.
Turnkey sweepstakes gaming software comes with an in-built anti-fraud system, which enables operators to manage various security checks like tracking violations, and rules, and take quick actions to ensure the platform is secure for customers.
Operators can seamlessly edit, create, view, or update the existing email templates for better marketing and reach.
The sweepstakes platform notifies operators with instant alerts about frauds, verifications, and information on redemptions to maintain compliance with anti-fraud systems and responsible gaming.
Operators can remove or add staff easily by assigning them permissions and tasks using staff management tools.
Turnkey social online casino software comes with an in-built analytical tool that generates all-inclusive or comprehensive reports for every aspect that is crucial for overall business success, and customer engagement.
Using this feature, operators receive all the details of the transactions in a few clicks on the screen like Player amount, ID, winnings, descriptions, and much more.
The Turnkey social casino software also offers operators in-game adjustable settings which include all the aspects such as payment gateways, KYC list, state list, blocked country list, and much more.
For Players
Sweepstakes gaming software comes with a lot of gold coin subscription packages using which players can enter a wide range of contests and challenges. Operators can offer them a wide range of options to choose from depending on player preferences and budget.
Turnkey sweepstakes gaming software enables players to achieve additional perks being loyal customers such as early unlocks to new in-game levels, VIP rewards, complimentary coins, and bonuses, increasing the overall engagement and loyalty towards the platform.
Yet another player engagement feature offered by a sweepstakes platform is spin the wheel, using which players can earn additional coins. Players can use this feature to get daily login bonuses in the form of gold coins.
Operators can offer diverse promotions to boost player engagement and retention on the platform. They provide players an opportunity to win more coins to unlock new game levels and enhance their performance.
Players can Redeem their sweep coins for bank transfers, cryptocurrencies, and much more.
The Sweepstakes casino platform offers players a dedicated game lobby, which allows them to choose from a wide range of casino-style games
It offers players a wide range of tools, helping them play responsibly and avoid addiction related to casino gameplay.
It allows players to earn complimentary coins by referring the platform to their friends, family, or other members in their friend list. This not only enhances player interaction but also boosts their loyalty towards the platform.
This feature allows your players to get instant resolutions to all the queries related to casino gameplay, rules, policies, and technical glitches if any.
Turnkey Sweepstakes gaming software is a type of ready-to-launch solution that aids operators deploy or launch sweepstakes business within four to five weeks. Apart from quick deployment, these solutions offer on-demand customizations, third-party integrations, and post-launch maintenance, enabling operators to stay ahead of the curve. The USP of turnkey social casino software is a quick-to-market turnaround and cost-effectiveness.
Custom online sweepstakes gaming software is a type of solution that is built from the ground up. From ideation and development to 3rd party integrations and deployment; everything is taken care of by a sweepstakes software provider. After the launch, operators get 100% ownership of the solution and the right to their intellectual property. However, the market turnaround is slow as compared to turnkey social online casino software because it takes months to develop a custom solution from scratch.