What Are The New And Advanced Features In A Sweepstakes Software?
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What Is Sweepstakes Software And How Does It Work?
Gold Coins are the primary currency of a sweepstakes platform. It is initially offered to players for free, and they use it for playing different games on the platform. Players also have the option of purchasing them in exchange for real money if they want to play or bet more, or when they run out.
Sweep Coins are the premium currency that cannot be purchased. It is only gifted to players as a reward or bonus. Sweep Coins can be exchanged for sweepstakes rewards that have real value, such as cashback, merch, gift coupons, vouchers, etc.
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Advanced & Essential Features Of A Sweepstakes Software
Virtual Currency
A sweepstakes software comes with two types of virtual currencies, i.e. the Gold Coin and the Sweep Coin. Both of them have different purposes.
Gold Coins are the primary virtual currency of the sweepstakes software which are initially offered to the players for free in a certain amount. Players use these coins to participate in various games and place bets. Once they run out, they have the option to purchase more in exchange for real money.
Sweep Coins are the second type of currency that are offered to players as gifts or rewards. Sweep Coins cannot be directly purchased, but need to be earned. Players can collect enough Sweep Coins and redeem them for rewards with real values, such as brand merchandise, gift coupons, discount vouchers, cashback offers, etc.
Coin Subscription Feature
The coin subscription feature allows users to purchase Gold Coins when they run out of the free/bonus ones. Sweepstakes operators can create various coin subscription packages with varying amounts of values, and players can choose the ones most suitable for them. This is one of the main sources of revenue for sweepstakes casinos.
Coin Redemption Feature
The coin redemption feature allows operators to offer various Sweep Coin redemption deals and offers to players. Players can claim sweep coins for cash prizes, scratch cards, merch, etc.
Gamification
Gamification is a superb way of increasing player interest and player engagement, and boosting the player retention rate. These gamification features are essential for a sweepstakes platform. Here are a few most popular and common ones:
- Login Bonus: Players get a special bonus for registering into the platform by completing all the steps.
- In-Game Challenges: Players get rewarded for completing specific tasks, for example, “win 3 times in a row”, “play 5 different games within 24 hours” etc.
- Leaderboards: Players are ranked in order of their playing frequency and performance. Toppers in the leaderboard get exciting rewards.
- Spinning Wheel: Players can participate in a spin-the-wheel contest once everyday to win special bonuses.
- Daily Playing Bonus: Players receive bonuses with a gradually increasing value every day when they log in daily.
- Tournaments: Special tournaments are organized every week/month and top-performing players are rewarded with special bonuses.
- VIP Tiering System: Players are ranked according to their activities, and organized into tiers. Higher-tier players receive special privileges and bonuses.
CMS
CMS or Content Management Tools are another important feature to have in a sweepstakes software. High-end CMS tools are integrated with the software that helps manage all types of in-platform content. This includes marketing content, pop-ups, banners, notifications, deals and offers pitch, etc. With CMS tools, businesses can easily create and modify content and use them as needed.
PAM Tools
PAM tools or Player Account Management tools are one of the most important features of the sweepstakes platform. It serves various purposes including user registration, KYC compliance checks, 2-factor authentication, player analytics and personalization, etc. PAM tools also support loyalty programs, bonuses and deals, responsible gaming tools, etc. In short, PAM tools serve as the support system for all of the player management features present in a sweepstakes software.
CRM Tools
Customer Relationship Management tools help sweepstakes businesses enhance the player experience through data-backed business intelligence. CRM provides detailed insights about player behavior, likes and dislikes, trends and forecasts, and more. Based on these insights, businesses can develop tailored campaigns, offers, deals, etc. and provide personalized game suggestions, enhancing player engagement.
Bonus Management Tools
Bonus deals and offers are something that excites every sweepstakes player. Without these offers, players might soon lose the excitement and interest in playing. Hence, a sweepstakes software must have the feature of bonus management. This will allow the sweepstakes operators to create, modify, activate, and deactivate various types of bonus offers for players.
Responsible Gambling Tools
Responsible gambling tools are also extremely important features in a sweepstakes software. These tools help users play the sweepstakes casino games responsibly and within control, without falling victim to unhealthy gambling addictions. A few tools that come under this feature are self-check questionnaire, player blacklisting, time limit, loss limit, self-exclusion, etc.
Game Lobby
The game lobby is another important feature for sweepstakes operators. The game lobby is personalized for every player based on their activities, likes, and dislikes. AI-based analytics help in personalizing the game lobby. Sometimes the business operators can also modify the game lobby for players, displaying top-trending or popular games in the lobby and offering smart suggestions to players, maximizing player engagement.
Casino Management Through Admin Dashboard
Having a unified dashboard for admins is extremely important. The dashboard should contain the shortcuts to all important settings and tools. This will allow the admins to control and operate the sweepstakes casino system seamlessly, and from a single space. Casino management settings should include homepage management, player management, KYC module, list of blocked countries and territories, list of blocked players, etc. and all other important settings.
Player Analytics
Having an analytics tool that tracks and interprets player activities is of optimum importance for the success of a sweepstakes software. The analytics tool tracks player behavior and analyzes it for meaningful patterns. This information helps the sweepstakes businesses to understand the preferences of players and current trends in the industry. From this data, they can also successfully interpret future trends and updates that they need to embrace. This gives them a competitive edge over the others.
Staff Management
A staff management feature is also highly useful and sought after. It allows the business owner or manager to seamlessly manage the sweepstakes casino staff right from the platform itself. Payroll management, leave management, duties, and all other tasks related to staff management are completed from this space.
Live Gaming & Player Chat
The live gaming feature is one of the must-haves in a sweepstakes platform right now. Online casino players immensely enjoy live games for various reasons. It offers immediate and instant enjoyment for players, and also lets them connect with other players and communicate in real time. This enhances the social appeal of the platform. Plus, the live-action games offer a special kind of thrill and excitement.
Similarly, with the in-platform player chat feature, players can communicate with each other in real-time. This makes the gaming experience more fulfilling since it offers them a chance to interact with like-minded people.
Anti-Fraud System
The anti-fraud system is a security feature of sweepstakes platforms that prevents frauds and protects both the business and the players from various types of online threats. With advanced technologies like Machine Learning advanced algorithms, activity tracking with AI support, and behavioral analysis, the anti-fraud feature tracks and bans all suspicious activities in real-time. It also implements KYC compliance checks and anti-money laundering checks.
Email Templates
An advanced sweepstakes software like GammaSweep also comes with a bunch of email templates that can be modified, customized, and personalized. Sweepstakes businesses can use these templates to run targeted email marketing campaigns and onboard more players for boosted profitability.
Push Notifications
Push Notification is another important feature of sweepstakes software. Through push notifications, sweepstakes operators can alert players about upcoming events, offers, giveaways, etc., and keep players informed about ongoing activities happening on the sweepstakes platform. Businesses can also personalize offers and deals for better reciprocation and send them to players through push notifications.
Loyalty Program Management
A loyalty program management tool is also a helpful feature of a sweepstakes platform. Developing lucrative loyalty programs can be beneficial for both the players and the business. Encouraging existing players to bring in new players in exchange for an attractive bonus reward can be a win-win situation for both parties.
Key Takeaways
- The sweepstakes gaming industry has been a part of the online gaming industry and has undergone drastic technological developments in recent times, resulting in generating the need for high-end and advanced features and tools.
- Some of the essential features that a sweepstakes software must have are a comprehensive admin dashboard, anti-fraud mechanism, bonus management, game lobby optimization, player analytics, staff management tools, and more.
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